Senior Acquisition Marketing Specialist
Core
Drive cost-efficient user acquisition growth for a personal finance platform in Southeast Asia via performance marketing channels.
Role type
Senior Acquisition Marketing Specialist
Builds
Performance marketing campaigns across paid search, social, display, and affiliate channels
Domain
Fintech / Personal Finance
Required skills
Performance marketing campaign management, Google Ads, Meta Ads, TikTok Ads, Email marketing calendar management, Analytics tools usage, Project management, Stakeholder communication
Preferred skills
Braze platform experience, Dashboard building, AI tool usage
Technologies
Google AdWords, Meta Business Manager, Tiktok Ads Manager, Google Analytics, Braze
Responsibilities
Optimize search and social campaigns, Execute test and learn campaigns, Own end-to-end weekly reporting and forecasts, Coordinate and execute performance marketing campaigns, Manage email marketing calendar
Seniority
Mid-level, hands-on IC
