Sr.Performance Marketing Specialist
Core
Lead data-driven performance marketing initiatives to drive new customer acquisition and maximize LTV for Rocket Now, a food delivery service.
Role type
Senior Performance Marketing Specialist (In-house)
Builds
Online user acquisition campaigns and marketing strategies for a food delivery app.
Domain
Food delivery / Mobile App Marketing
Deliverable
production ML models | product features
Required skills
Performance marketing campaign management, KPI/ROI optimization, Data analysis, Mobile attribution, A/B testing, Budget allocation, Creative direction
Preferred skills
Food delivery industry experience, Korean language skills
Technologies
Google Ads, Meta Ads, TikTok Ads, Tableau, Adriel
Responsibilities
Design, execute, and manage online UA campaigns (search, social, display, affiliate) without external agencies; Track daily/weekly KPIs (CPA, ROAS, CVR) and identify performance bottlenecks; Conduct A/B tests on ad creatives and targeting; Allocate marketing budget across channels to meet CPA/ROAS targets; Build and review customer acquisition prediction models; Provide creative requirements to the in-house design team.
Seniority
Senior, hands-on IC
