CareerPlan

ASA Lead

BarcelonaRemoteFull-time2026-10-21 → 2026-11-11
Remote

Core

Lead Apple Search Ads strategy to drive profitable growth for AI and productivity mobile apps.

Role type

Senior Performance Marketing Lead (Apple Search Ads)

Builds

Apple Search Ads campaigns and optimization strategies for consumer apps

Domain

Mobile App Growth / Performance Marketing

Required skills

Apple Search Ads strategy, keyword research, bidding strategies, ASO fundamentals, MMP integration, data analysis, experimentation design

Preferred skills

Multi-app management, ASA automation tools, creative collaboration

Technologies

AppsFlyer, Adjust, SKAdNetwork, SearchAdsHQ, Bidnamic, Kochava

Responsibilities

Own full ASA strategy, structure and optimize campaigns across placements, run continuous keyword research, build experimentation roadmap, partner with creative and performance teams, report on performance

Seniority

Senior, hands-on IC