Senior Analyst, Digital Marketing
Core
Analytical backbone of marketing efforts, delivering data-driven insights to optimize Google Search and Display campaign performance, bidding strategies, and ROI.
Role type
Senior Digital Marketing Analyst (PPC)
Builds
Optimized PPC campaigns and scalable marketing improvements for Pearl's global professional services network.
Domain
Digital Marketing / Performance Marketing / AI-driven Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Search & Display campaign management, SQL, Tableau, Google Analytics, Looker Studio, A/B testing, experimental design, statistical validation, AI tool usage (GPT-based platforms), advanced segmentation and clustering, predictive modeling
Preferred skills
Experience translating complex data into strategic narratives, cross-functional stakeholder alignment
Technologies
Google Ads, SQL, Tableau, Google Analytics, Looker Studio, GPT-based AI platforms
Responsibilities
Own execution and performance of PPC campaigns; Analyze campaign data to identify optimization opportunities; Lead design and evaluation of A/B and multivariate testing programs; Develop advanced segmentation and clustering methodologies; Leverage AI-driven tools to optimize creative assets and keyword strategies; Drive cross-functional alignment with marketing, product, and analytics teams; Establish performance measurement frameworks and monitor results against growth metrics
Seniority
Senior, hands-on IC