Marketing Analyst
Core
Analyze and measure marketing performance across Paid Search, Affiliate, and additional channels to drive data-driven growth for home furnishings e-commerce.
Role type
Marketing Analyst (Performance Marketing)
Builds
Analytical frameworks, scalable data solutions, and AI-driven measurement capabilities for the Growth team.
Domain
E-commerce / Home Furnishings / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Looker/Tableau), Paid Search, Affiliate marketing, AI tools/automation, data modeling, investment efficiency analysis
Preferred skills
Experience in eCommerce companies, hands-on Paid Search/Affiliate experience
Technologies
BigQuery, Looker, Tableau
Responsibilities
Analyze and measure marketing performance across Paid Search, Affiliate, and additional marketing channels; Evaluate marketing investment efficiency and identify new optimization opportunities; Build analytical frameworks and scalable data solutions for the Growth team; Collaborate with affiliate partners and third-party vendors to evaluate performance, attribution, and partnership effectiveness; Develop AI-driven analytical solutions and measurement capabilities.
