Senior ABM Marketing Manager
Core
Design and execute integrated, multi-channel Account-Based Marketing (ABM) strategies to drive new customer acquisition and pipeline generation for the Commercial (SMB) segment across the Americas.
Role type
Senior Account-Based Marketing Manager
Builds
Pipeline and opportunities for Commercial (SMB) accounts via paid media, field programs, and events
Domain
B2B SaaS / Observability and Security
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy design, paid media management, field marketing execution, event planning, CRM proficiency, marketing attribution, cross-functional collaboration, sales process alignment
Preferred skills
B2B SaaS experience, building channel strategies from scratch, executive presence
Technologies
Salesforce, HubSpot, Demandbase, 6Sense, Terminus, programmatic display platforms, paid search/social platforms
Responsibilities
Develop and execute comprehensive multi-channel marketing strategies; Support 1:many, 1:few, and 1:1 ABX marketing programs; Serve as strategist and operator for the region; Architect operating models and playbooks; Establish reporting and measurement frameworks; Prioritize tactics for maximum pipeline impact
Seniority
Senior, hands-on IC
