Lifecycle & Retention Marketing Manager
Core
Execute, refine, and optimize multi-channel lifecycle communications (email, push, in-app) to help learners start, stick with, and succeed on DataCamp, while optimizing subscription and renewal rates.
Role type
Individual contributor Lifecycle & Retention Marketing Manager
Builds
Automated messaging programs across email, mobile push, web push, and in-app notifications for Free, B2C, B2B, and Academic subscribers.
Domain
EdTech / Online Learning Platform
Required skills
Lifecycle marketing strategy, multichannel CRM campaign management, behavioral segmentation, A/B/n test design, SQL data analysis, HTML/Liquid templating, low-code automation (n8n/Make.com), project management, GDPR/CCPA compliance.
Preferred skills
CDP experience, AI tool utilization for copy ideation and analysis.
Technologies
Customer.io, Iterable, SFMC, Braze, n8n, Make.com, SQL, Liquid, HTML.
Responsibilities
Plan and ship lifecycle campaigns across multiple channels; optimize subscription and renewal rates through relevant messaging; ensure flawless campaign production with rigorous QA; personalize at scale using behavioral signals; support the experimentation roadmap with hypothesis testing; collaborate cross-functionally with Product, Data, and Sales teams; safeguard deliverability and compliance; prototype low-code automations and AI workflows; contribute to optimizing the ESP and tech stack.
Seniority
Mid-level, hands-on IC