Director of Lifecycle Marketing
Core
Own end-to-end lifecycle marketing strategy and execution to drive acquisition, engagement, conversion, and retention for an edtech platform connecting students with admissions coaches.
Role type
Director of Lifecycle Marketing
Builds
Personalized user journeys, email/SMS campaigns, and push notification strategies for the Inspira Education platform.
Domain
EdTech / Higher Education Admissions
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM management (HubSpot), A/B testing, email/SMS automation, data analysis, team leadership, copywriting, SQL, HTML/template scripting.
Preferred skills
Experience with Braze, Iterable, CDPs (Simon Data, Optimove), Looker, AI/martech tools.
Technologies
HubSpot, Braze, Iterable, SQL, Jinja, Django.
Responsibilities
Own end-to-end lifecycle marketing programs and user journeys; Analyze cohort performance to develop actionable insights; Execute experimentation roadmap via A/B testing; Create and manage email/SMS campaigns and drip sequences; Identify drop-off points and implement trigger-based campaigns; Collaborate with data team to build lifecycle reporting; Lead and mentor a team of lifecycle marketers; Track and report on KPIs (lead volume, conversion, LTV, ROI).
Seniority
Director, hands-on IC with team leadership