CareerPlan

Manager - Digital Marketing Analytics

BostonFull-time$128k2026-08-14 → 2026-11-10
Hybrid

Core

Manager leading analytics for paid Social, Display, and SEM/VBB channels, partnering with marketing to define KPIs, build forecasts, and drive experiments to improve digital acquisition performance.

Role type

Manager, Performance Marketing Analytics

Builds

Forecasts, KPI definitions, and experimental frameworks for paid digital acquisition channels

Domain

Home Security / Digital Marketing Analytics

Deliverable

dashboards & analysis

Required skills

SQL, Excel, digital marketing analytics, paid media platforms, agency partnership management, experimentation design, AI tools for data automation

Preferred skills

Python, R, Hex, Tableau, quantitative degree background

Technologies

SQL, Excel, Python, R, Hex, Tableau

Responsibilities

Define channel-level KPIs and build performance forecasts; Partner with marketing stakeholders to align analytics with business objectives; Design and drive experiments to beat forecasts; Analyze platform mechanics and agency relationships to identify risks and opportunities; Steward datasets and automate reporting using AI tools

Seniority

Manager, hands-on IC with team leadership