Manager - Digital Marketing Analytics
Core
Manager leading analytics for paid Social, Display, and SEM/VBB channels, partnering with marketing to define KPIs, build forecasts, and drive experiments to improve digital acquisition performance.
Role type
Manager, Performance Marketing Analytics
Builds
Forecasts, KPI definitions, and experimental frameworks for paid digital acquisition channels
Domain
Home Security / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Excel, digital marketing analytics, paid media platforms, agency partnership management, experimentation design, AI tools for data automation
Preferred skills
Python, R, Hex, Tableau, quantitative degree background
Technologies
SQL, Excel, Python, R, Hex, Tableau
Responsibilities
Define channel-level KPIs and build performance forecasts; Partner with marketing stakeholders to align analytics with business objectives; Design and drive experiments to beat forecasts; Analyze platform mechanics and agency relationships to identify risks and opportunities; Steward datasets and automate reporting using AI tools
Seniority
Manager, hands-on IC with team leadership