Lifecycle Marketing Analyst, Prospect
Core
Build and optimize multi-touch email nurture programs to generate MQLs and drive new business pipeline for Braze.
Role type
Lifecycle Marketing Analyst (Prospect)
Builds
Prospect email nurture campaigns, industry-specific drips, and product-aligned sequences
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Email marketing, CRM marketing, Lifecycle marketing, Marketing automation platforms, A/B testing, Audience segmentation, List management, Lead scoring, Email deliverability, Salesforce
Preferred skills
Marketo, AI-powered personalization tools
Technologies
Braze, Salesforce, Marketo
Responsibilities
Build, QA, and deploy prospect email nurture campaigns and sequences; Run A/B tests to improve open rates, click-through rates, and MQL conversion; Maintain audience segmentation, Canvas logic, and suppression rules; Partner with Marketing Operations on campaign tracking and lead scoring integration; Produce monthly prospect email metrics reports; Explore AI-powered tools to improve email personalization and execution efficiency
Seniority
Mid-level, hands-on IC