Strategy Director, CRM & Loyalty
Core
Lead and grow CRM, loyalty, and customer data strategy offerings for senior client leaders, shaping customer value propositions and programs to strengthen relationships and drive commercial performance.
Role type
Senior IC strategy director (CRM & Loyalty)
Builds
CRM and loyalty programmes, lifecycle strategies, personalization approaches, and transformation roadmaps
Domain
Digital marketing, customer experience, and data strategy
Deliverable
product features
Required skills
CRM strategy, loyalty programme design, lifecycle strategy, personalization, data strategy, marketing automation platform strategy, stakeholder management, pitch development, team mentoring
Preferred skills
Experience with major CRM or marketing automation platforms, Braze experience, AI technology knowledge
Technologies
Braze, CRM platforms, marketing automation platforms
Responsibilities
Lead complex CRM and customer growth engagements from strategy to implementation; Design customer value propositions and transformation roadmaps; Turn customer insight and behavioral data into measurable commercial outcomes; Define approaches to segmentation, personalization, and test-and-learn; Advise clients on first-party data, consent, and governance; Mentor strategists and build team capability
Seniority
Senior, hands-on IC with mentorship responsibilities
