Lifecycle Marketing Manager - (1-Year Contract)
Core
Lead operational management, governance, and continuous improvement of global customer communications and lifecycle marketing programs.
Role type
Senior Lifecycle Marketing Program Manager
Builds
End-to-end operating processes for customer communications, campaign workflows, and governance frameworks.
Domain
Financial technology / Global payments
Required skills
Lifecycle marketing program management, cross-functional stakeholder alignment, intake and triage processes, campaign calendar management, risk and dependency management, process optimization, segmentation and targeting, data-driven analysis, platform knowledge (Braze, Segment)
Preferred skills
Payments industry experience, Small Business domain knowledge
Technologies
Braze, Segment
Responsibilities
Manage end-to-end operating process for ad hoc, tactical, and operational customer communications; Own intake and triage of communication requests ensuring compliance with governance; Partner with cross-functional stakeholders to define, scope, and manage campaign initiatives; Own communications calendar and portfolio view; Drive prioritization and scheduling decisions based on business priorities; Serve as primary operational lead across Lifecycle Marketing, Product, Legal, Operations, Analytics, and Creative teams; Champion dependency and risk management; Govern adherence to lifecycle marketing standards; Create and sustain operating mechanisms for managing communications at scale; Drive campaign review and approval cadences; Lead post-campaign reporting process; Identify systemic process gaps and lead practical improvements.
Seniority
Senior, hands-on IC