Digital Media Specialist
Core
Localized digital marketing specialist for Japan, executing paid media, SEO/GEO, and campaign optimization to drive B2B pipeline velocity for Okta in the APJ region.
Role type
Specialist, hands-on IC
Builds
Localized digital campaigns, paid media programs, and content for the Japanese market
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
Japanese B2B digital marketing, paid media execution (Search/Social/Display), generative AI for localization, SEO/GEO, vendor management, ad platform management (Google Ads, LinkedIn), data analysis
Preferred skills
Salesforce, Marketo, B2B sales pipeline connection
Technologies
Google Ads, LinkedIn Campaign Manager, Salesforce, Marketo
Responsibilities
Execute and optimize localized paid media programs; Leverage generative AI to accelerate content localization and testing; Implement region-specific SEO and GEO strategies; Collaborate with APJ teams to align on regional goals; Monitor lead lifecycle and ensure brand compliance; Manage bids, budgets, and creative directly in ad platforms
Seniority
Specialist, hands-on IC
