Lifecycle Marketing Senior Specialist
Core
Build and execute multi-channel customer lifecycle programs to drive adoption, retention, and revenue expansion for B2B SaaS customers.
Role type
Senior Lifecycle Marketing Specialist (B2B SaaS)
Builds
Always-on engagement journeys, product adoption programs, upsell campaigns, and event audience development
Domain
B2B SaaS / Customer Engagement / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, Braze platform expertise (Canvases, Liquid logic, multi-step journeys), AI personalization implementation, cross-functional program ownership, data-driven campaign optimization, CRM audience management
Preferred skills
Salesforce experience, global team collaboration
Technologies
Braze, BrazeAI™, Salesforce
Responsibilities
Own end-to-end strategy and execution for lifecycle campaigns; Build and optimize complex campaigns and segments in Braze; Manage campaign calendar and success metrics; Translate strategy into executable multi-channel programs; Implement AI-powered workflows for personalization; Drive cross-functional alignment with CS, PMM, and Growth teams; Measure impact on retention and expansion pipelines
Seniority
Senior, hands-on IC