Senior Paid Social Specialist – Consumer
Core
Own tactical execution of Consumer paid social campaigns end-to-end across Meta, TikTok, and Snapchat, managing multi-million-dollar budgets to drive consumer growth and orders.
Role type
Senior IC paid social media buyer
Builds
Paid social acquisition campaigns for DoorDash's food delivery and logistics platform
Domain
Consumer internet / Food delivery / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid social media buying, campaign optimization, budget pacing, A/B creative testing, incrementality testing, bidding strategy, data analysis, Excel/Google Sheets proficiency, metric interpretation (CPA, CPC, CVR, LTV)
Preferred skills
Web & App Tracking/Attribution, SQL, multi-sided marketplace experience
Responsibilities
Build, QA, pace, optimize, and iterate campaigns across Meta, TikTok, and Snap; partner with U.S. teams and platform reps to run experiments and test new bidding approaches; diagnose issues quickly and communicate insights; maintain structurally sound accounts; manage experimentation roadmap including A/B creative tests and bidding algo tests
Seniority
Senior, hands-on IC