Director Performance Media, Offline Customer Acquisition
Core
Own the full performance offline portfolio (TV, Audio, Influencer, Direct Mail) to drive cost-efficient customer acquisition and scalable growth for a home security company.
Role type
Director, Performance Media (Offline Customer Acquisition)
Builds
Customer acquisition campaigns across offline channels and integrated acquisition operations.
Domain
Home Security / D2C Subscription / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel offline performance marketing, Agency management, Team leadership, Attribution modeling, Creative intuition, Data storytelling, KPI ownership (CPA, CAC, LTV:CAC)
Preferred skills
Digital channel experience, D2C subscription background, Emerging channel knowledge
Technologies
Tableau, Hex, Invoca, Innovid, iSpot, Claritas, MS Office, Google Workspace, Slack
Responsibilities
Optimize and run the offline media portfolio, lead in-house and agency teams, drive creative and conversion testing roadmaps, deliver performance reporting to executives, mentor channel managers and analysts.
Seniority
Director, hands-on IC with team leadership
