Director Performance Media, Digital Customer Acquisition
Core
Own the full performance digital portfolio across paid search, social, display, video, affiliate, and emerging channels to drive cost-efficient customer acquisition growth.
Role type
Director of Performance Media, Digital Customer Acquisition
Builds
Scalable customer acquisition operations and growth for a high-tech home security company
Domain
Home Security / D2C Subscription / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Multi-channel digital performance marketing, team leadership, agency management, data attribution modeling, creative intuition, business KPI acumen, D2C subscription experience
Preferred skills
Offline channel knowledge, SEO experience
Technologies
Google, Meta, iSpot, Impact, Tableau, Hex, Invoca, Innovid, MS Office, Google Workplace, Slack
Responsibilities
Optimize and run the digital media portfolio across multiple channels, lead and mentor an in-house team of channel managers and analysts, establish test-and-learn roadmaps for creative and conversion optimization, manage significant media budgets to hit cost-per-subscriber targets, partner with cross-functional teams to create cohesive acquisition operations
Seniority
Director, hands-on IC with team leadership