Web & Marketing Analytics Manager
Core
Translate complex behavioral data into clear insights to guide website strategy, marketing decisions, and experience improvements.
Role type
Web & Marketing Analytics Manager
Builds
Dashboards, data summaries, and written recommendations for marketing, web, product, and operations teams
Domain
Digital marketing, web analytics, customer experience
Deliverable
dashboards & analysis
Required skills
Google Analytics, Excel (pivot tables, XLOOKUP/VLOOKUP), funnel analysis, A/B test design, statistical concepts, stakeholder communication
Preferred skills
SQL, Power BI/Tableau/Looker, FullStory, experimentation platforms (Optimizely/LaunchDarkly), SEO/ecommerce analytics
Technologies
Google Analytics, Excel, FullStory, SQL, Power BI, Tableau, Looker, Optimizely, LaunchDarkly
Responsibilities
Measure impact of website initiatives and marketing programs; Analyze customer journeys, engagement patterns, and conversion funnels; Design and evaluate A/B tests; Produce recurring reports on engagement and funnel performance; Translate stakeholder questions into structured analytical plans; Monitor analytics data for outages and anomalies; Develop accessible dashboards and recommendations
Seniority
Mid-Senior, hands-on IC