Manager, Digital Analytics - Comcast Business
Core
Lead end-to-end digital funnel and customer journey analytics to drive revenue growth, lead quality, and customer experience improvements for Comcast Business.
Role type
Manager, Digital Customer Analytics & Insights
Builds
Digital scorecards, campaign readouts, and executive-ready insights for senior leadership
Domain
Telecom / B2B / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau, Power BI), digital analytics (Adobe Analytics), funnel/journey analysis, A/B testing, multi-channel attribution
Preferred skills
B2B experience, telecom industry knowledge, martech ecosystem experience
Technologies
Adobe Analytics, Tableau, Power BI
Responsibilities
Analyze digital customer behavior across web and integrated channels to identify conversion opportunities; Translate complex data into executive-ready insights tied to revenue and customer experience; Develop and maintain KPI frameworks aligned to growth priorities; Partner with Marketing and GTM teams to evaluate campaign effectiveness and attribution; Identify and quantify opportunities to improve digital experiences and personalization strategies; Deliver concise, high-impact reporting and storytelling for senior leadership
Seniority
Manager, hands-on IC with strategic influence
