Google Analytics & GTM Specialist (F/M)
Core
Design and maintain measurement plans, implement tracking via Google Tag Manager, analyze behavioral and transactional data, and build dashboards to support eCommerce performance and customer journey optimization.
Role type
eCommerce Data Analyst (Analytics & Tracking)
Builds
Web analytics tracking setups, dashboards, and reporting solutions for eCommerce platforms
Domain
eCommerce / Workplace Solutions
Deliverable
dashboards & analysis
Required skills
Google Analytics (GA4), Google Tag Manager, SQL, Excel, data visualization (Power BI)
Preferred skills
BigQuery, Hotjar, Microsoft Clarity
Responsibilities
Design and maintain measurement plans aligned with business needs; Implement and manage tracking via Google Tag Manager; Analyze behavioral, transactional and customer data to identify trends; Build and maintain dashboards and reporting solutions; Troubleshoot and resolve technical tracking issues; Provide actionable insights to improve customer journey and conversion
Seniority
Mid-level (3+ years experience)