Lifecycle Marketing Manager, Capital
Core
Designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages to drive demand and revenue growth for Stripe Capital.
Role type
Lifecycle Marketing Manager
Builds
Scaled lifecycle campaigns (email, in-product notifications, direct mail, push notifications) for Stripe Capital
Domain
Fintech / Lending
Required skills
multi-channel campaign design, lifecycle marketing strategy, email marketing, direct mail, push notifications, marketing automation, behavioral data analysis, ML-based personalization, B2B marketing, user experience optimization
Preferred skills
Marketo, Salesforce, Salesloft, fintech lending products
Technologies
Marketo, Salesforce, Salesloft
Responsibilities
Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications; Identify customer needs and generate user-driven insights to inform campaign strategy; Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences; Analyze trends and develop actionable insights to optimize against targets; Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Seniority
Senior, hands-on IC