Senior Analyst, Digital Media (Paid Social)
Core
Senior client-facing media expert managing paid social and programmatic campaigns, overseeing execution, project management, and team leadership.
Role type
Senior Analyst, Activation (Digital Media)
Builds
Client marketing programs across social, video, and programmatic channels
Domain
Digital Media / Paid Social / Programmatic Advertising
Deliverable
client delivery
Required skills
Paid social platform expertise, programmatic media knowledge, campaign execution, project management, people management, data analysis, client relationship management
Preferred skills
Client account management experience, ad policy familiarity, presentation skills
Technologies
Facebook, Twitter, LinkedIn, Google Ads, Meta Ads, Bing Ads, Microsoft Ads, SEMRush, Roku, Xbox, Playstation, YouTube, Hulu, FireTV, Roku, DSPs
Responsibilities
Act as primary client point of contact; oversee campaign execution and project management; partner with clients to define business goals; manage Optimization & Innovation Analysts; execute and monitor campaign setup; measure performance using data analysis; contribute to client insights and strategy reports
Seniority
Senior, hands-on IC with people management