Offline Marketing Manager
Core
Managing offline marketing campaigns (TV, OOH, radio) across European markets to drive customer acquisition and brand awareness for a financial platform.
Role type
Senior IC offline marketing manager
Builds
Offline advertising campaigns and brand presence
Domain
Fintech / Financial services
Required skills
offline marketing strategy, budget allocation, media partnership negotiation, campaign optimization, data analysis, creative development, SQL, Excel, LLMs, TVSquared, Spoteffect, incrementality measurement
Preferred skills
experience in high-growth D2C tech, entrepreneurial mindset
Technologies
TVSquared, Spoteffect, SQL, Excel, LLMs (Claude, Gemini)
Responsibilities
Own budget allocation and optimization for offline channels; define best practices for campaign setup and management; manage strategic media partnerships; partner with data teams to analyze performance; work with creative teams to develop and pre-test spots.
Seniority
Senior, hands-on IC