Paid Marketing Manager (m/w/d) - Germany
Core
Building and scaling paid customer acquisition for Germany to drive qualified leads and MRR growth for a European fintech platform serving SMEs and tax firms.
Role type
Senior IC paid marketing manager (performance marketing)
Builds
Qualified leads and sales pipeline for a B2B fintech platform
Domain
Fintech / B2B SaaS
Required skills
Paid media strategy, Google Ads, Paid Social (LinkedIn/Meta), Budget management, CAC/CPA/ROAS optimization, Attribution analysis, Landing page optimization, B2B marketing experience
Preferred skills
AI tools in marketing, Fintech/B2B market knowledge, Technical tracking understanding, French language
Technologies
Google Ads, LinkedIn, Meta, Affiliate platforms
Responsibilities
Develop and execute paid media campaigns across search, display, and social; Manage and optimize paid media budget for efficiency; Collaborate with sales, engineering, and product teams to align lead quality and volume; Analyze performance data to drive continuous optimization.
Seniority
Mid-Senior, hands-on IC
