Manager, B2B Retention, DoorDash for Business
Core
Building lasting relationships with B2B audiences through personalized, scalable, cross-channel experiences to drive retention and engagement for DoorDash for Business.
Role type
Manager, B2B Retention Marketing
Builds
CRM channels (email, push notifications, SMS, in-app messaging) and lifecycle programs for company administrators and their employees.
Domain
B2B2C food delivery and benefits platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy development, lifecycle marketing, cross-channel campaign execution, stakeholder management, data analysis, creative review process leadership, audience segmentation, performance reporting
Preferred skills
B2B/B2B2C experience, familiarity with Braze, data visualization (Sigma, Tableau)
Technologies
Braze, Sigma, Tableau
Responsibilities
Develop and test CRM strategies to improve business metrics; create frameworks for personalized communications; execute end-to-end campaigns from strategy to launch; manage cross-functional relationships with product and operations; drive creative review processes; analyze campaign results and share performance reports
Seniority
Manager, hands-on IC