Senior Lifecycle Marketing Manager
Core
Setting lifecycle marketing strategy and executing campaigns across Consensys products to personalize user communication and drive value.
Role type
Senior Lifecycle Marketing Manager
Builds
Lifecycle campaigns (in-app notifications, banners, push notifications, modals) for Consensys products
Domain
Web3 / Cryptocurrency / Fintech
Required skills
Lifecycle marketing strategy, A/B testing, CEP systems (Braze), Marketing analytics tools (Segment, Mixpanel, Preset), Project management, Data-driven decision making
Preferred skills
Web3 experience, Building user journeys from ground up
Technologies
Braze, Segment, Mixpanel, Preset
Responsibilities
Oversee lifecycle strategy across product offerings, Determine channel and messaging throughout user lifecycle, Execute end-to-end lifecycle campaigns, Develop experimentation roadmap and test content effectiveness
Seniority
Senior, hands-on IC