Senior Developer Marketing Manager, Lifecycle & Growth
Core
Own the journey from first touch through signup, installation, and continued engagement for developer tooling, while owning the Developer Hub as the main conversion surface.
Role type
Senior Developer Marketing Manager (Lifecycle & Growth)
Builds
Capture-to-activation flows, lifecycle programs, and Developer Hub strategy for developer tooling adoption.
Domain
Cybersecurity / Developer Tools
Deliverable
product features
Required skills
Lifecycle marketing, CRM marketing, marketing automation, product analytics, A/B testing, technical writing, API/SDK/CLI concepts
Preferred skills
Product-led growth, free-to-paid conversion, open source adoption, SQL, HTML/CSS, SEO, docs-led growth
Responsibilities
Build capture-to-activation flows for leads from events and social channels; Design and run lifecycle programs across onboarding, activation, and expansion; Own the Developer Hub's strategy, messaging, and conversion; Write or direct tutorials, quickstarts, and email content.
Seniority
Senior, hands-on IC
