Senior Account Based Marketing Manager
Core
Strategically lead and scale multi-tiered Account-Based Marketing (ABM) programs to drive revenue growth and new logo acquisition for global B2B SaaS clients.
Role type
Senior Account-Based Marketing Manager (Global Demand Generation)
Builds
Full-funnel demand generation programs, 1:few and 1:many ABM campaigns, and automated orchestration playbooks.
Domain
B2B SaaS / Enterprise Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy design and scaling, 6sense platform expertise, account research and segmentation, cross-functional partnership with Sales/RevOps, data analytics (Looker/Salesforce), content strategy for target accounts, market and industry research
Preferred skills
6sense certification, experience launching vertical-specific ABM motions from scratch, deep familiarity with integrated B2B tech stacks (CRM, Marketing Automation, CMS, BI)
Technologies
6sense, Salesforce, HubSpot, Marketo, Looker
Responsibilities
Define and lead overarching ABM programs for global Commercial & Enterprise segments; Architect and execute multi-tiered ABM strategies (1:Few, 1:few, 1:many); Serve as global super-user for 6sense platform governance; Partner with Sales and Regional Marketing to align global strategy with localized goals; Establish measurement frameworks and campaign metrics; Oversee creation of bespoke content and messaging for target accounts; Conduct market, industry, and account-level research to uncover buying triggers.
Seniority
Senior, hands-on IC with strategic leadership