Sr. Director, Commercial Strategy
Core
Define and execute go-to-market (GTM) strategies to commercialize, launch, and scale enterprise SaaS and healthcare technology products.
Role type
Sr. Director, Commercial Strategy (GTM & Product Launch)
Builds
Repeatable commercialization motions, launch plans, sales playbooks, and field readiness for B2B products.
Domain
Healthcare Technology / Enterprise SaaS / Fintech
Deliverable
product features
Required skills
GTM strategy, product commercialization, launch planning, sales enablement, cross-functional leadership, executive storytelling, pilot-to-scale execution, market segmentation, ROI narrative development
Preferred skills
Healthcare technology commercialization, enterprise SaaS experience, AI-enabled product launches, revenue cycle solutions, complex B2B product sales
Technologies
None explicitly listed
Responsibilities
Define target segments, buyer personas, and launch sequencing; translate product capabilities into buyer-facing narratives and pitch strategies; own launch planning from pilot to broad rollout; create sales playbooks and qualification guidance; establish feedback loops to inform product iteration and messaging; lead launch retrospectives to improve commercialization processes.
Seniority
Senior, hands-on IC with strategic oversight