Senior Manager, Lifecycle & Email Marketing | The Points Guy
Core
Own strategy and execution of customer lifecycle journeys to drive engagement, subscriber value, and conversion for a travel loyalty audience.
Role type
Senior Manager, Lifecycle & Email Marketing
Builds
Always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, points/loyalty engagement) and segmented email programs
Domain
Travel, Loyalty & Rewards, Email Marketing
Required skills
Lifecycle/CRM strategy, Audience segmentation, Loyalty program mechanics (airlines, hotels, credit cards), Statistical fluency (A/B testing, significance), SQL, Data visualization (Databricks, Looker, Tableau), CDPs/Data warehouses (Hightouch, Segment, mParticle, Snowflake), ESP management (Braze, Iterable, Salesforce Marketing Cloud, HubSpot), HTML/CSS for email rendering
Preferred skills
Travel points/miles expertise, Cross-functional collaboration, Hands-on execution, Data-driven decision making
Technologies
SQL, Databricks, Looker, Tableau, Hightouch, Segment, mParticle, Snowflake, Braze, Iterable, Salesforce Marketing Cloud, HubSpot