Associate Director, Media Analytics
Core
Turn media and marketing data into clear recommendations to improve campaign performance and results for assigned client accounts.
Role type
Senior IC Associate Director, Media Analytics
Builds
Measurement frameworks, reporting solutions, and analytics capabilities for media campaigns
Domain
Healthcare marketing + Paid Media Analytics
Deliverable
dashboards & analysis
Required skills
Paid media analytics, measurement strategy, team mentoring, SQL, data visualization, campaign optimization, stakeholder collaboration
Preferred skills
Healthcare data ecosystem knowledge, experience with Crossix/IQVIA/Komodo, advanced degree
Technologies
GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, GTM, SQL
Responsibilities
Lead daily media analytics support for assigned client accounts; Mentor and support analysts across the Analytics team; Measure performance across paid search, social, programmatic, video, and CTV; Develop dashboards and recurring reports that prioritize insights; Partner with Data and Technology teams to improve data integration and quality; Translate business goals into measurement strategies and learning agendas
Seniority
Senior, hands-on IC with team leadership