Performance Analyst
Core
Analyze paid social campaign performance across multiple brands and partners to build dashboards, generate insights, and inform optimization strategies.
Role type
Performance Analyst (Paid Social & Measurement)
Builds
Performance dashboards, automated reporting frameworks, and partner delivery reports
Domain
Digital Media / Paid Social Advertising
Deliverable
dashboards & analysis
Required skills
Paid social analytics, conversion-based KPIs (ROAS, attribution), BI tools (Omni, Looker Studio, Tableau, Power BI), Advanced Excel/Google Sheets, Data QA
Preferred skills
Retail/affiliate marketing, Omni Analytics modeling, SQL, Python, dbt, AI prompt engineering
Responsibilities
Analyze performance across paid social campaigns spanning multiple brands and platforms; Build and optimize dashboards consolidating paid media data; Translate complex data into actionable narratives for stakeholders; Identify and resolve data discrepancies across reporting systems; Produce benchmarks and trend analyses for future planning
Seniority
Mid-level (2-5 years experience)