Manager, Analytics
Core
Develop data analysis, insights, and recommendations to drive business outcomes for client campaigns, specifically focusing on organic social media and media success.
Role type
Manager, Analytics (Marketing)
Builds
Dashboards, reports, and insights for client campaigns across digital platforms.
Domain
Digital Marketing, Media Buying, Social Media Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat, Retail Media, omnichannel attribution, Performance Marketing, closed-loop attribution, Excel (pivot tables, V-Look Ups, macros), organic social media analytics
Preferred skills
Experience living in data of organic social media, understanding audience retention and engagement metrics
Technologies
SQL, Tableau, Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat
Responsibilities
Lead day-to-day analytics on an account partnering with internal and client teams; Establish hypotheses to test key metrics and measure media success; Scope, prioritize, execute tests, and interpret results; Build and maintain dashboards visualizing data based on client specifications; Lead and teach analysts and sr. analysts on best practices of marketing analytics; Provide oversight for 2-3 analysts/sr. analysts on account
Seniority
Manager, hands-on IC with team leadership