Senior Analyst Media
Core
Analyze campaign and customer data to provide actionable recommendations for optimizing media and content performance across paid and organic social channels.
Role type
Senior Media Analyst (Performance Marketing & Analytics)
Builds
Automated dashboards, visualizations, and bespoke measurement solutions for clients.
Domain
Digital Marketing / Social Media Analytics / Media Buying
Deliverable
Dashboards & analysis
Required skills
SQL, Tableau, Google Ads, Social Media Analytics, Data Visualization, Campaign Optimization, Audience Targeting, Social Listening, KPI Identification, Data Querying
Preferred skills
Experience with DV360, The Trade Desk, Meta platforms, Organic/Paid Social Strategy, Content Performance Analysis
Technologies
SQL, Tableau, Google Ads, DV360, The Trade Desk, Meta, Instagram, LinkedIn, YouTube, X
Responsibilities
Analyze campaign and customer data to improve future relationship marketing communications; QA data and reporting templates for assigned clients; Develop and present ongoing analytics deliverables to clients; Query complex data sets to develop actionable insights for media/content optimization; Correlate media campaign performance with audience data to identify high-impact KPIs; Partner with creative and media teams to optimize integrated campaigns; Support performance measurement and reporting across social platforms.
Seniority
Senior, hands-on IC