Sr. ABM Programs Manager, Strategic Accounts
Core
Design and execute 1:1 and 1:few account-based marketing programs to convert high-value target accounts into pipeline and revenue for strategic accounts.
Role type
Senior individual contributor ABM Programs Manager
Builds
Personalized multi-channel ABM campaigns, bespoke landing pages, direct mail, and custom virtual events for specific accounts
Domain
B2B SaaS marketing, Account-Based Marketing (ABM)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM program design, multi-channel orchestration, account selection and tiering, buying-committee analysis, content personalization, sales alignment, performance measurement, budget management
Preferred skills
Experience with intent data platforms, content syndication, virtual event platforms
Technologies
ABM platforms, intent data tools, content syndication providers, personalization platforms
Responsibilities
Develop and execute 1:1 and 1:few ABM plans including account selection and strategy; Plan and execute multi-channel tactics like direct mail, landing pages, and digital campaigns; Collaborate with sales to identify key accounts and decision-makers; Create customized content and messaging for specific accounts; Analyze campaign performance and provide optimization recommendations; Manage budgets and resources across ABM initiatives
Seniority
Senior, hands-on IC
