Loyalty Program Strategy Lead (all genders)
Core
Lead the end-to-end strategy, design, and delivery of HelloFresh Group's global loyalty program, focusing on customer retention, lifetime value, and multi-channel CRM experiences.
Role type
Senior individual-contributor strategy lead (loyalty & lifecycle marketing)
Builds
Global loyalty program architecture, reward economics, CRM journey design, and multi-market retention initiatives
Domain
E-commerce / Subscription / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Loyalty program strategy, CRM lifecycle management, financial modeling, A/B experimentation, stakeholder influence, multi-market rollout, vendor management, business case development
Preferred skills
SQL, modern CRM tooling (Iterable, SFMC, Statsig, Talon.One, Tableau, Databricks), gamification design
Responsibilities
Architect end-to-end loyalty program mechanics and financial models; define reward economics and quarterly OKRs; lead multi-market rollouts including legal compliance; design CRM journey and lifecycle interventions; run A/B experiments and interpret results; manage vendor relationships and brand partnerships; act as commercial partner to tech/product teams
Seniority
Senior, hands-on IC