Senior Digital Marketing Analyst
Core
Manage and optimize paid digital media campaigns across search, social, and programmatic channels to drive client business growth and performance.
Role type
Senior Digital Marketing Analyst (Paid Media)
Builds
Digital advertising campaigns and media plans for client accounts
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search, paid social, programmatic display, video, campaign planning, campaign setup, campaign optimization, client reporting, client communication, data analysis, MS Excel
Preferred skills
Programmatic display, video advertising
Technologies
Paid search platforms, paid social platforms, programmatic platforms, video platforms, MS Excel
Responsibilities
Manage and own campaigns across multiple channels and platforms, Create media plans demonstrating client account knowledge, Manage operational work from planning to reporting, Own campaign execution and QA within buying platforms, Optimize campaign performance against forecasts, Produce weekly client reports with insights and actions, Manage day-to-day contact with clients, Train and coach junior analysts
Seniority
Senior, hands-on IC with mentorship duties