Digital Marketing Specialist
Core
Drive performance across paid digital channels (SEM, display, social) using an ABM and account tiering approach to connect digital activity to pipeline and revenue.
Role type
Individual contributor Digital Marketing Specialist
Builds
Paid digital campaigns and full-funnel performance reports
Domain
B2B SaaS marketing technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
SEM, display, and social advertising proficiency, ABM strategy, account tiering, full-funnel performance measurement, experimentation design, budget management, B2B SaaS ecosystem familiarity
Preferred skills
Agency partnership experience, creative problem solving for campaign optimization
Technologies
Ad platforms, analytics tools, ABM/intent data providers
Responsibilities
Collaborate with digital agency on campaign strategy, targeting, and budgeting; Measure and report on full-funnel metrics from awareness to revenue; Apply account tiering to adjust spend and targeting; Run structured tests on creative, targeting, and bidding; Manage budgets to maximize ROI; Identify emerging channels and tactics
Seniority
Mid-level, hands-on IC