Senior Manager, Business Marketing (Performance Marketing)
Core
Lead end-to-end ownership of paid search engine marketing and shopping channel strategies to scale net-new GMV and optimize incremental Return on Ad Spend (iROAS) for Coupang's expansion in Taiwan.
Role type
Principal, Business Marketing (Search & Shopping)
Builds
High-budget Google Search, Shopping, Performance Max, and Microsoft Advertising campaigns
Domain
E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads (Search, Shopping, PMax) mastery, Microsoft Advertising, bidding calibration, feed optimization, incrementality measurement, SQL, Python, BI tools, MMP integrations, first-principles problem solving
Preferred skills
Extreme ownership, continuous learning, profitability-focused scaling
Technologies
Google Ads, Google Merchant Center, Microsoft Advertising, Firebase SDK, Looker, Tableau, BigQuery
Responsibilities
Strategize and optimize high-budget campaigns across Google and Microsoft ecosystems; calibrate bidding mechanics and reallocate budgets based on unit economics; lead keyword acquisition and catalog feed health; conduct deep-dive analytics and conversion lift experiments; align data insights with cross-functional teams
Seniority
Principal, hands-on IC with strategic scope
