Senior Digital Sales Enablement Lead
Core
Lead the development and go-to-market delivery of customer-led, insight-driven digital media propositions to accelerate commercial growth for Tesco and its clients.
Role type
Senior Digital Sales Enablement Lead
Builds
Scalable digital media propositions and go-to-market strategies for Tesco's digital channels
Domain
Retail media and digital advertising
Deliverable
product features
Required skills
Digital media planning, stakeholder leadership, strategic planning, data-driven insight translation, cross-functional project leadership, commercial acumen, training design, campaign optimization
Preferred skills
Digital retail media experience, program management, persuasive communication, risk management
Technologies
Digital media channels, data analytics tools, marketing automation platforms
Responsibilities
Shape and grow the digital proposition roadmap; provide coaching and subject-matter expertise to junior team members; lead strategic planning and optimization of digital seasonal campaigns; build and influence senior stakeholder relationships; translate insights into sales narratives; design and lead digital proposition training; manage end-to-end deployment across digital channels
Seniority
Senior, hands-on IC with strategic leadership