Paid Search Coordinator (Google App campaigns)
Core
Provide production support for account teams by running performance reports, implementing optimizations, and building/uploading campaigns for Google App campaigns and other paid search channels.
Role type
Account Coordinator, Paid Search
Builds
Google App campaigns, Universal App Campaigns (UAC), App Campaign Install (ACi), Google Display Network (GDN), Performance Max, and Discovery campaigns
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads UI navigation, Excel/Sheets (VLOOKUP, pivot tables, concatenation), A/B testing, campaign building, bid adjustment understanding, pixel creation/QA, budget pacing monitoring
Preferred skills
Qontrol platform usage, DMUS SEM methodology knowledge, nearshore team delegation
Technologies
Google Ads, Facebook Ads, Excel, Sheets, Qontrol
Responsibilities
Run and format performance reports, implement account tasks and optimizations, build and upload campaigns, participate in internal syncs and client meetings, QA data accuracy
Seniority
Junior, foundational role with growth path