Senior Product Marketing Manager, Go-to-Market Excellence
Core
Own Go-to-Market Excellence programs, plays, and enablement to turn product innovation into pipeline, adoption, and revenue for Klaviyo's sellers, Customer Success Managers, and partners.
Role type
Senior Product Marketing Manager (Go-to-Market)
Builds
Scalable sales plays, cross-functional GTM programs, and enablement strategies for direct teams and ecosystem partners.
Domain
B2B SaaS / E-commerce
Deliverable
product features
Required skills
B2B SaaS product marketing, sales enablement, field marketing, building sales plays, cross-functional partnership, program management, data analysis, strategic communication, stakeholder management, roadmap influence.
Preferred skills
Channel/ecosystem partner enablement, marketing technology, e-commerce experience, sales/CS enablement platforms, CRM tools.
Technologies
Sales enablement platforms, CRM tools
Responsibilities
Own end-to-end seller experience for messaging and assets; build scalable sales plays and GTM programs; partner with Customer Success on product adoption and expansion; define enablement strategy and cadence; extend messaging to agency and technology partners; translate product launches into field-ready narratives; gather field insights to influence product and messaging priorities; define and track success metrics for plays and programs.
Seniority
Senior, hands-on IC