Associate Manager, Consumer Retention Marketing
Core
Own DoorDash's new consumer onboarding lifecycle, driving conversion from sign-up to habitual usage through personalized, cross-channel experiences.
Role type
Associate Manager, Consumer Retention Marketing
Builds
Onboarding programs, channels, and experiences for new consumers across DoorDash's ecosystem (Grocery, Convenience, Alcohol, Retail).
Domain
Food delivery / E-commerce / Consumer Marketing
Deliverable
product features
Required skills
Lifecycle/CRM/retention marketing strategy, CRM platform expertise (Braze, Iterable, Salesforce), test-and-learn experimentation, budget management, funnel analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
Braze, Iterable, Salesforce Marketing Cloud
Responsibilities
Define full onboarding lifecycle strategy and success metrics; Iterate on core programs to improve conversion rates; Expand channel and surface coverage (push, SMS, in-app); Introduce personalization based on customer behavior; Manage marketing budget and allocate spend; Build measurement framework and reporting cadence; Partner with Product, Analytics, and Operations.
Seniority
Mid-level Manager (4-6+ years experience)