Digital Propositions Lead
Core
Lead the go-to-market strategy and commercial packaging of media propositions, specifically accelerating the in-store digital screens solution.
Role type
Senior Go-to-Market Propositions Lead
Builds
Sales-ready media solutions and commercial narratives for retail media and digital signage
Domain
Retail Media / Digital Signage / Media Planning
Deliverable
product features
Required skills
Go-to-market strategy, media sales, media planning, retail media, in-store digital signage, shopper insights, sales enablement, cross-functional collaboration, strategic thinking
Preferred skills
Measurement frameworks, case study development, performance evaluation
Technologies
Digital signage platforms, media planning tools
Responsibilities
Shape data-backed go-to-market strategies, build compelling sales narratives, translate complex media solutions into actionable offers, activate propositions across online and offline channels, partner with sales teams and internal stakeholders to drive client adoption
Seniority
Senior, hands-on IC