Associate Director, Performance
Core
Strategic leadership of Paid Search discipline, driving revenue growth and AI integration for global brands.
Role type
Associate Director, Performance (Paid Search)
Builds
AI-driven paid media accounts and growth strategies for clients like Google, Lufthansa, and ASOS.
Domain
Digital Marketing / Paid Search / Generative AI
Deliverable
production ML models | product features | client delivery
Required skills
Paid Search strategy, Generative AI integration, Business development, Client relationship management, Data-led decision making, Cross-functional collaboration
Preferred skills
Digital marketing knowledge (Social, Display, Content), Agile methodology, Persuasive communication
Technologies
Google Ads, Generative AI platforms, Data analytics tools
Responsibilities
Lead overall performance and profitability of Paid Search discipline, Drive transition to AI-driven accounts, Engage in new business pitches and sales initiatives, Oversee top Paid Search clients and drive innovation, Enable cross-craft collaboration with Content, Data, and AI teams, Align product-market fit with target clients
Seniority
Senior, hands-on IC with strategic oversight