Manager, DACH Field Marketing
Core
Regional marketing lead for DACH market executing integrated field marketing programs to build brand presence and fuel high-quality pipeline.
Role type
Manager, Field Marketing
Builds
Regional demand generation pipeline and brand presence in DACH
Domain
B2B SaaS, Travel/Expense Tech
Deliverable
product features
Required skills
Field marketing strategy, Event management, Sales partnership, Cross-functional collaboration, Data analytics, Budget management, Vendor management, German language fluency, English language fluency
Preferred skills
MBA, Experience in B2B SaaS or travel/expense tech
Technologies
None stated
Responsibilities
Execute region-specific field marketing strategy and execution plan for DACH market. Plan, manage, and execute a portfolio of high-impact initiatives including live/virtual events and trade shows. Partner with Sales leadership to identify target accounts and design tailored strategies. Collaborate with central marketing teams to adapt global campaigns for DACH market. Define and implement lead-handoff processes and workflows. Use data and analytics to track performance against KPIs and optimize investment. Manage budgets, vendor and agency relationships.
Seniority
Manager, hands-on IC