Director, Creator & Influencer Growth
Core
Lead the expansion of a creator ecosystem to drive performance-based customer acquisition in financial services marketplaces.
Role type
Director, Creator & Influencer Growth
Builds
Creator supply side of a performance marketing marketplace for financial services
Domain
Digital Media / Financial Services
Deliverable
production ML models | product features | client delivery
Required skills
Creator sourcing, partnership development, ecosystem scaling, performance marketing strategy, affiliate economics, cross-functional collaboration, data analytics, trend monitoring
Preferred skills
Fintech experience, regulated industry experience, personal finance media knowledge
Technologies
Instagram, TikTok, YouTube, podcasts, newsletters
Responsibilities
Identify and recruit high-quality creators across social platforms; Develop scalable sourcing strategies for personal finance and lifestyle categories; Establish onboarding processes for performance-driven campaigns; Collaborate with category marketing teams to match creators to campaigns; Monitor trends in the creator economy and social algorithms; Evaluate creator partnerships using engagement and conversion data.
Seniority
Director, strategic leadership with hands-on execution
