Senior Lifecycle Marketing Manager
Core
Own strategy, execution, and roadmap for deepening subscriber engagement, improving retention, and growing customer lifetime value in a subscription marketplace.
Role type
Senior Lifecycle Marketing Manager
Builds
Subscriber journeys, retention programs, and personalized communication flows for a meal delivery marketplace
Domain
Consumer food delivery / Subscription marketplace
Required skills
Lifecycle marketing strategy, CRM platform fluency (Braze), cohort analysis, experimentation design, cross-functional leadership, data-driven decision making, retention modeling, segmentation, personalization
Preferred skills
Tableau, Mixpanel, SQL, AI-assisted marketing workflows, mentoring
Technologies
Braze, Tableau, Mixpanel, SQL
Responsibilities
Build quarterly lifecycle roadmaps based on cohort performance and commercial opportunity; define segmentation and personalization strategies across email, SMS, push, and in-app channels; design hypothesis-led experiments for messaging and offers; partner with Data and Product to address subscriber friction; lead performance reviews and translate results into repeatable programs; guide standards for journey design and AI/automation adoption
Seniority
Senior, hands-on IC