Senior Manager, Revenue Marketing (PubSec)
Core
Lead the Public Sector field marketing team to design and execute strategic programs that drive awareness, generate pipeline, and strengthen partner relationships across federal, state, and local government.
Role type
Senior Manager, Revenue Marketing (Public Sector)
Builds
Field and channel marketing go-to-market strategies, joint pipeline generation plans, account-based marketing strategies, and sales enablement materials for public sector clients.
Domain
B2B Marketing, Public Sector (Federal, State, Local Government), Cybersecurity
Required skills
B2B field/channel marketing leadership, pipeline generation strategy, team hiring and coaching, budget management, event strategy, sales enablement, performance analytics, cross-functional collaboration
Preferred skills
Cybersecurity industry experience, public sector procurement knowledge, reseller/alliance management, AI-driven marketing tools proficiency
Technologies
Marketo, Salesforce, Sigma
Responsibilities
Build and lead a team of Revenue Marketing Managers; develop and own the Public Sector marketing strategy; partner with Sales and Channel leadership on pipeline plans; localize corporate campaigns for government audiences; oversee budgets and timelines; establish reporting standards; run public sector event strategy; coach the team on performance optimization.
Seniority
Senior Manager, hands-on leadership