Platform Marketing Lead
Core
Develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels to drive pipeline, GMV, and revenue.
Role type
Senior IC platform marketing lead (growth)
Builds
Integrated merchant acquisition and activation programs across platform and ISV channels
Domain
Fintech / B2B2C / Payment solutions
Deliverable
product features
Required skills
Channel strategy, integrated campaign development, performance analysis, cross-functional collaboration, project management, content creation, stakeholder management
Preferred skills
Platform or partner GTM experience, ability to learn new ecosystems quickly
Technologies
Marketing automation tools, analytics platforms, partner management systems
Responsibilities
Own channel strategy and execution for platform marketing programs; Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels; Build campaign briefs, content, partner toolkits, presentations, and performance recaps; Analyze performance and recommend where to invest, optimize, test, or stop; Manage multiple programs while making clear priority and capacity tradeoffs; Turn successful campaigns into reusable playbooks, templates, and channel practices
Seniority
Senior, hands-on IC
